Digital Dealer Conference & Expo 26

Sessions (104)

(PART 1 OF A 2-PART SESSION) Up Your Service Game: Processes, Methods, and Skills for Selling More in Your Service Department (Room W202C)

09 Apr 19
9:00 AM - 9:50 AM

Dealerships that have the fewest number of obstacles are dramatically increasing their chances for profitability and customer loyalty success. The ... More...

Bridging Your Sales & Marketing Together: The Simple Concept You're Ignoring That Limits Success (Room W204A)

09 Apr 19
9:00 AM - 9:50 AM

At the end of every month, we put quite an emphasis on every task and every penny spent that it often feels like we're constantly REactive to o... More...

Cross-Channel Advertising to Boost Your Online Advertising Performance (Room W202B)

09 Apr 19
9:00 AM - 9:50 AM

Delight your customers using personalized marketing across multiple advertising channels to deliver to the right audience at the right moment and l... More...

Developing Next-Gen Managers Into Leaders (Room W203A)

09 Apr 19
9:00 AM - 9:50 AM

The rapid pace of generational change in the workplace is creating leadership gaps, forcing managers to become leaders sooner than ever. In additio... More...

Digital Retailing Will FAIL Without Embracing Strategies in the New TV Era (Room W202A)

09 Apr 19
9:00 AM - 9:50 AM

Phil Aimé, the Southeast Regional Director of Automotive Sales for Comcast Spotlight, will discuss how digital retailing will fail without embracin... More...

IDS (Identify, Discuss, Solve) Session -- BDC Strong: Identify, Discuss, and Solve Key Issues Facing BDCs (Room W203B)

09 Apr 19
9:00 AM - 9:50 AM

From building a BDC at multiple dealerships and helping take Dan Cummins Chevrolet from 150 to over 900 units a month, Joshua Mitchell has develope... More...

Managing, Maximizing, and Leading the Most Empowered Generation of All Time (Room W204B)

09 Apr 19
9:00 AM - 9:50 AM

Sales managers run their own business much like a franchise. Do they act like it? Do they realize that that is their situation? Better yet, they ha... More...

Surpass Goals & Bring Your Gross Profit Again – Practical Wisdom and Motivation to Effectively Train Your Team to Meet Expectations and Achieve Consistent Quality Traffic (Room W203C)

09 Apr 19
9:00 AM - 9:50 AM

Speaker(s): Joni Stuker Davis

Creativity and determination will be met with a solid plan to ensure fulfillment Nearly everyone comes to work with a general idea or objective of ... More...

Will the Real In-Market Shopper Please Stand Up? -- How to Deploy Data to Better Predict Who Is and Will Be In-Market and Create a Game Plan to Put Customers in Shopping Mode (Room W204C)

09 Apr 19
9:00 AM - 9:50 AM

The key to finding customers who are about to be in-market is to bring the power of data to a local, relevant and actionable level. Dealers who suc... More...

(PART 2 OF A 2-PART SESSION) Up Your Service Game: Processes, Methods, and Skills for Selling More in Your Service Department (Room W202C)

09 Apr 19
10:05 AM - 10:55 AM

Dealerships that have the fewest number of obstacles are dramatically increasing their chances for profitability and customer loyalty success. The ... More...

3 Ways to Create Strong ROI on Social Media (Room W203C)

09 Apr 19
10:05 AM - 10:55 AM

The modern car shopper is quickly changing, and many car dealers aren’t adapting their social media strategy fast enough to keep up with thes... More...

Five Cutting-Edge Tactics to Help Your Dealership Succeed in 2019 (Room W204B)

09 Apr 19
10:05 AM - 10:55 AM

Join Kevin Frye, eCommerce Director with Jeff Wyler Automotive Family - one of the nation's top 50 dealer groups, to learn five innovative... More...

Getting Past the Hype -- How to Identify Tech That Disrupts the Status Quo and Enhances Your Profits (Room W202B)

09 Apr 19
10:05 AM - 10:55 AM

The rapid pace of innovation in today's changing market can overwhelm even the most forward-thinking business leaders. Artificial intelligence,... More...

Human-Centered Search Strategies – Understand How Consumers Search and Develop a Framework to Deliver Content That Resonates (Room W204A)

09 Apr 19
10:05 AM - 10:55 AM

Speaker(s): Jason Dodge

Often the challenge of improving search results for your dealership focuses a lot of time and attention on 'what' the user is searching for... More...

Making Online Video & Connected TV Work for Your Dealership -- Learn How to Build Custom Audiences, Leverage Premium Ad Placements, and Deliver a Contextually Relevant Message That Converts (Room W202A)

09 Apr 19
10:05 AM - 10:55 AM

Speaker(s): Adam Stone ; Jeff Hayes ; Jennifer Smith ; Tim Daher

Take a deep dive into the structure and performance of retail automotive connected TV and online video campaigns. This panel of tech, data, agency,... More...

The Way Today’s Consumer Transacts Has Evolved Immensely -- It’s Time to Embrace New Process Both Technologically and With Your Human Capital Investments (Room W204C)

09 Apr 19
10:05 AM - 10:55 AM

Speaker(s): Bill Bertrand

Hear first-hand and directly how one point of contact is disrupting our industry in a positive way. Bill Bertrand of Morries Automotive Group ... More...

Turbocharge Your Service & Parts Revenue Using This Fail-Proof Fixed Ops Playbook! (Room W203A)

09 Apr 19
10:05 AM - 10:55 AM

Gain a Social Media Blueprint & Learn Everything From How to Hire the Perfect Techs, to Raking in Service and Parts Opportunities While You SLE... More...

Updating Your Sales Process for Today's Customer (Room W203B)

09 Apr 19
10:05 AM - 10:55 AM

In this session, you will learn what to change in your sales process so you can modernize the experience to meet the wants and needs of today's... More...

(PART 1 OF A 2-PART SESSION) How to Elevate Your Sales to the Next Level: Creating a Business Development Dealership (Room W202B)

09 Apr 19
1:25 PM - 2:15 PM

Speaker(s): Brad Wise ; David Villa ; Joseph Cala

In 2019, dealers are focused on one thing and one thing only: taking their dealership to the next level. In this session, David Villa, Brad Wise, a... More...

4 Strategies for a Full Funnel Dealership Marketing Approach on Facebook, Instagram, and Messenger (Room W202C)

09 Apr 19
1:25 PM - 2:15 PM

Marketers are under increasing pressure to demonstrate that their strategy delivers results through strong return on investment (ROI) and a tangibl... More...

Creating a Video Culture By Taking After Car Movie Legends -- How to Influence Customers Through Video Communication and Build a Team of Dealership Movie Stars Who Convert Prospects (Room W202A)

09 Apr 19
1:25 PM - 2:15 PM

The world is addicted to watching videos. How consumers communicate is no different. Of all mediums with which people are intrigued and influenced,... More...

DMS-Integrated SMS Texting Communication Will Increase Your Retention and CSI (Room W204B)

09 Apr 19
1:25 PM - 2:15 PM

Speaker(s): Pero Krpan

This presentation will explore a DMS-integrated and automated cloud-based service messaging solution that can reduce phone calls, increase retentio... More...

Harness the Power of Business Intelligence: Drive Your Parts Sales & Wholesale Business Forward (Room W204C)

09 Apr 19
1:25 PM - 2:15 PM

When it comes to business intelligence, it often can become an overwhelming concept. What is business intelligence? Where do you get started? Are y... More...

How to Improve Sales by Making Your Marketing Message Stand Out (Room W203B)

09 Apr 19
1:25 PM - 2:15 PM

Speaker(s): Dr. Evelyn Cardenas, MBA, PMP

Improve sales and your customer experience with marketing efforts that stand out from the crowd. People see over 6,000 marketing messages per day. ... More...

Preparing for Digital Retailing: Hear About the Latest Trends and In-Store Processes Impacting Sales (Room W203A)

09 Apr 19
1:25 PM - 2:15 PM

Digital retailing has evolved in the last year. What industry experts thought the tool would be, has not turned out to be how dealerships and custo... More...

Spin the Wheel of Fortune: Keys to Driving Your New Car Department Faster! (Room W203C)

09 Apr 19
1:25 PM - 2:15 PM

During the session, Brian Finkelmeyer will discuss ways you can use live metrics and data to manage your new car inventory to become a more efficie... More...

(PART 2 OF A 2-PART SESSION) How to Elevate Your Sales to the Next Level: Creating a Business Development Dealership (Room W202B)

09 Apr 19
2:30 PM - 3:20 PM

Speaker(s): Brad Wise ; David Villa ; Joseph Cala

In 2019, dealers are focused on one thing and one thing only: taking their dealership to the next level. In this session, David Villa, Brad Wise, a... More...

Demystify AI: How Artificial Intelligence Can Enhance Your Dealership (Room W204B)

09 Apr 19
2:30 PM - 3:20 PM

Interest in artificial intelligence (AI) has exploded in the last several years. Everywhere we turn, another news outlet is publishing a story abou... More...

Drive More Service & Parts Sales: Recognize What Your Customers ALL Desire From Their Service Drive Experience (Room W202C)

09 Apr 19
2:30 PM - 3:20 PM

This session will help you to gain a clear understanding of what your service customers - all of them - really want from their service drive experi... More...

Driving Through Disruption, Cultural and Digital -- Explore What Disruptions Drive Change and How Your Dealership Can Navigate and Adapt (Room W204C)

09 Apr 19
2:30 PM - 3:20 PM

This session will help you to navigate your dealership toward transformational successes utilizing the momentum of disruptive technologies, methodo... More...

Evolution Leads to the Success of the Fittest -- Explore What the Evolving Service Drive Looks Like from a True Story of Evolution by a Dealer and Technology Developer (Room W202A)

09 Apr 19
2:30 PM - 3:20 PM

Speaker(s): Saphura Long

With the onset of the millennium and the increase of complexity of vehicle sales, fixed ops has become the lifeblood of a dealership. This workshop... More...

Leveraging Digital Advertising to Conquer Your Market: Insight Direct from Google, Facebook, and Pandora (Room Keynote Hall)

09 Apr 19
2:30 PM - 3:20 PM

Speaker(s): Dennis Jackson ; Jessica Roberts ; Julio Gonzalez ; Phil Sura

This panel focuses on the latest initiatives from three giants in the digital world: Google, Facebook, and Pandora. They will cover a series of key... More...

Making Your Data Beautiful: Data Visualizations & Data Storytelling (Room W204A)

09 Apr 19
2:30 PM - 3:20 PM

Data can be messy. Make your data beautiful with the right visualizations. What is data visualization and what makes a good data visualization? How... More...

Non-Automotive Local Marketing – Drive Down Your Marketing Budget and Increase ROI by Leveraging the Low-Cost Methods Working for Other Businesses in Your Market Now (Room W203A)

09 Apr 19
2:30 PM - 3:20 PM

Speaker(s): Robert Donovan

As a whole, dealerships are known for being big spenders when it comes to their advertising and marketing efforts but with decreasing ROIs this can... More...

What Matters to Millennials in 2019 (Room W203B)

09 Apr 19
2:30 PM - 3:20 PM

Speaker(s): Madison Gross

For millennials, there are many forces combining to complicate the car shopping process: an explosion of information sources, their overwhelming af... More...

Winning Digital Retailing Strategies -- Facilitate Online Car-Buying and Meet Customer Expectations, Without Losing Profits or Control of the Sales Process (Room W203C)

09 Apr 19
2:30 PM - 3:20 PM

Speaker(s): Bill Wittenmyer

Digital retailing is not a revolution; it’s the next step in the natural evolution of car sales. More than 80 percent of consumers want to co... More...

Tech Tank Competition (DAY 1): Discover the Latest in Tech. (Room Keynote Hall)

09 Apr 19
3:30 PM - 4:20 PM

Discover New Solutions for Your Dealership at Tech Tank! Join us in the keynote hall for the DD26 Tech Tank competition, presented b... More...

KEYNOTE ADDRESS: Built for Growth: The Values-Based Company -- How Zappos Became the #6 Best Place to Work in America and #1 in Customer Service

09 Apr 19
4:20 PM - 5:20 PM

Speaker(s): Robert Richman

Engaged employees are productive, efficient, and have a great time. This means low turnover, and highly motivated employees you don’t have to... More...

(Part 1 of a 2-Part IDS Super Session) Winning in 2019: IDS Sales -- Identify, Discuss, and Solve Your Greatest Challenges Pertaining to Sales in 2019 (Room W202C)

10 Apr 19
9:00 AM - 9:50 AM

Speaker(s): Erich K. Gail

This two-part IDS workshop will be a fully interactive discussion-based activity facilitated by leading Dealer Executive Erich K. Gail (C... More...

(PART 1 OF A 2-PART SESSION) Ron Burgundy’s Breaking SEO News (Room W203A)

10 Apr 19
9:00 AM - 9:50 AM

Speaker(s): Greg Gifford

In today's mobile-first digital world, your dealership needs to be visible at the top of mobile search results - or you're going to lose. T... More...

Best Practices & Strategies for Growing Your Dealership with Video (Room W203B)

10 Apr 19
9:00 AM - 9:50 AM

Speaker(s): Mike DeLong

This session will cover best practices for implementing a video strategy at your dealership, and outline ways that you can use video to stand out i... More...

Conquesting Through Service -- Strategies for Growing Fixed Operations Market Share and Revenue (Room W203C)

10 Apr 19
9:00 AM - 9:50 AM

New vehicle sales are slowing, front-end margins are shrinking and economic experts predict a recession within three years. For auto dealers, these... More...

David Auto Group’s Marketing Playbook: How a Dealer More Than Doubled Leads With Video and Paid Search — and How You Can too! (Room W202A)

10 Apr 19
9:00 AM - 9:50 AM

Speaker(s): Ali Shirk-Barnhart ; Angie Cucco ; David Kelleher

Automotive analysts predict a slump in sales in 2019 compared to 2018. Even though the U.S. economy and industry remain strong, manufacturers are p... More...

Facebook Live! Explore How Dealerships Are Using Facebook to Reach Customers & Drive Their Bottom Line (Room W202B)

10 Apr 19
9:00 AM - 9:50 AM

Social media can be a great challenge at most dealerships. While some dealers have embraced their social presence, utilizing community and relevanc... More...

First-Party Data: How to Double Down on Decreasing Cost per Sale (Room W204A)

10 Apr 19
9:00 AM - 9:50 AM

Facebook’s recent decision to sunset third-party data partners changes the data landscape, and perhaps for the better. Targeting capabilities... More...

Tailwinds & Trends: Drive Your Auction Purchase Strategy to New Heights (Room W204B)

10 Apr 19
9:00 AM - 9:50 AM

During the session, Patrick Janes will discuss the three trends that will drive your auction purchasing strategy beyond your competition. He will t... More...

The 5 Biggest Online Retailing Challenges and How to Profitably Overcome Them -- Strategies and Best Practices to Deliver a Frictionless Buying Experience (Room W204C)

10 Apr 19
9:00 AM - 9:50 AM

As customer expectations continue to evolve, more and more dealers are turning to online retailing to reduce friction and surpass those expectation... More...

(Part 2 of a 2-Part IDS Super Session) Winning in 2019: IDS Service -- Identify, Discuss, and Solve Your Greatest Challenges Pertaining to Service in 2019 (Room W202C)

10 Apr 19
10:05 AM - 10:55 AM

Speaker(s): Erich K. Gail

This IDS workshop will be a fully interactive discussion-based activity facilitated by leading Dealer Executive Erich K. Gail (CEO of the Card... More...

(PART 2 OF A 2-PART SESSION) Ron Burgundy’s Breaking SEO News (Room W203A)

10 Apr 19
10:05 AM - 10:55 AM

In today's mobile-first digital world, your dealership needs to be visible at the top of mobile search results - or you're going to lose. T... More...

10 Top Dealers Crushing It in 10 New Ways (Room Keynote Hall)

10 Apr 19
10:05 AM - 10:55 AM

Speaker(s): Alexi Venneri ; Antonio DeViva ; Justin Saavedra

We all know superstar dealers that exceed their goals every month. You might be one of them? Either way, there are tools, technology, and tricks of... More...

Cut the Losses: Turn Wholesale Into Profit Gains (Room W202B)

10 Apr 19
10:05 AM - 10:55 AM

Speaker(s): Alison Spangler

Dealers have traditionally not considered their wholesale acquisition and disposition strategies as revenue-generating opportunities. In fact, many... More...

Stop the Insanity of Turning Buyers Into Shoppers, Right Now! -- Learn How to Close Them on Their First Visit! (Room W204C)

10 Apr 19
10:05 AM - 10:55 AM

Find the missing 20-25 sales a month, right now! The best dealerships know what they sell and work on how to stop losing sales. That is called &quo... More...

The Automated Future of Digital Advertising: Leveraging Data & Technology to Deliver 2x the Results (Room W203B)

10 Apr 19
10:05 AM - 10:55 AM

Speaker(s): Joe High

During this session, you will learn how to leverage marketing automation technology and data to create ads that deliver 2x the results while saving... More...

The Evolution of Snapchat from a Communication App to a Marketing Machine for Dealers (Room W202A)

10 Apr 19
10:05 AM - 10:55 AM

As time spent on mobile phones continues to increase, it is more important than ever to understand how to create impact in an authentic way. In ... More...

The Problem With Upsells: Removing Bottlenecks and Selling More Service -- How to Improve Inefficiencies in Your Upsell Process to Maximize Every Recommendation (Room W204C)

10 Apr 19
10:05 AM - 10:55 AM

According to JD POWER, 47% of customers will spend $106 or more if additional items are recommended. Let’s say your dealership is able to rep... More...

The Way Car Buyers Choose Dealerships Has Changed, What Are You Doing to be Competitive? -- Research and Insights to Better Understand and Fix the Most Critical Gaps in Differentiating Your Dealership Digitally (Room W203C)

10 Apr 19
10:05 AM - 10:55 AM

Speaker(s): Ian Cruickshank

For more than 50 years we’ve been selling cars a certain way. According to Bain & Company, the automotive retail model has seen no radica... More...

What's Your Reputation Worth? (Room W204B)

10 Apr 19
10:05 AM - 10:55 AM

Speaker(s): Ali Fawaz

This session will give you a better understanding of the relationship between online reputation and improved dealer outcomes that directly impact t... More...

Your CRM Sucks: A Dealer's Guide on How to Unleash Your CRM's Potential (Room W204A)

10 Apr 19
10:05 AM - 10:55 AM

Those that attend this workshop will walk away with knowing their CRM does not have to suck, rather it should be the backbone of the dealership to ... More...

CarSaver Keynote: How Walmart Is Helping Dealers Sell More Cars (Room Keynote Hall)

10 Apr 19
1:00 PM - 1:50 PM

In this session, you’ll learn how Walmart, the largest retailer in the world, is partnering with dealers to offer an auto buying program to t... More...

5 Digital Marketing Fundamentals That Stand the Test of Time – How These Fundamentals Will be Applied to the Best, Most Aggressive Digital Marketing Strategies in 2019 and Beyond (Room W203C)

10 Apr 19
1:20 PM - 2:10 PM

Speaker(s): Justin Cook

As automotive digital marketers, we find ourselves at the intersection of two incredibly fast-moving and dynamic worlds. Our industry’s rules... More...

A Modern Consumer Needs a Modern Salesperson -- Stop Hoping for High Performers and Learn How to Grow Your Own (Room W203A)

10 Apr 19
1:20 PM - 2:10 PM

In this workshop, you will learn the current misalignment between the expectations of the modern consumer and the current sales processes. Jason wi... More...

Amplifying SEM for a Measurable Sales Lift -- Explore Amplification and Lift Analysis and Why It Matters to Your Marketing Strategies and Budget (Room W204A)

10 Apr 19
1:20 PM - 2:10 PM

Speaker(s): Ronald Morrison

This session will explore the fundamentals as well as the advanced practice of Amplification and Lift analysis and why it provides a more accurate ... More...

Building an F&I Performer Pipeline -- How to Create an Employee Development Program That Works (Room W204B)

10 Apr 19
1:20 PM - 2:10 PM

Discover what it takes to build your own pipeline. Using a case study of a large dealership group, which created, implemented and perfected its ver... More...

Driving Visibility Through Immersive Online Merchandising (Room W204C)

10 Apr 19
1:20 PM - 2:10 PM

Vehicle merchandising that included photos and video were the first steps in differentiating your dealership online. Now, your customers require mo... More...

Fire, Flood, & Focus: Leverage Speed, Syntax, and Cycle to Make the Most of the First 72 Hours When You Receive a Lead (Room W202B)

10 Apr 19
1:20 PM - 2:10 PM

Join Carey Kniskern of Fields BMW Orlando and Tom LaPointe of Preston Automotive Group as they share some of the latest and mos... More...

It's Time to Call Bull$h!t -- How Vendors, Inventory Portals & Other Holes in the Dealer"Ship" Are Leaking More Than Just $$ (Room W202C)

10 Apr 19
1:20 PM - 2:10 PM

When Slick Willy Sutton was asked why he robbed banks, Sutton famously stated: “I rob banks because that’s where the money $ is." ... More...

New Technologies in Automotive: Do You Need Them or Not? -- Discover Which Emerging Technologies You Really Need to Crush It in 2019! (Room W202A)

10 Apr 19
1:20 PM - 2:10 PM

Digital retailing, AI, chatbots, machine learning algorithms - all of this sounds like it comes straight out of The Matrix, but in fact, these tool... More...

Survive Disruptors, Depressions, and Destroyers -- How to Prepare for Economic Uncertainty and Industry Disruptors by Maximizing Profits Areas Best Within Your Control: Pre-Owned, Service, and Parts (Room W203B)

10 Apr 19
1:20 PM - 2:10 PM

The future of the automobile dealer seems to be in doubt as most wonder how they will survive autonomous driving, the conversion to electric vehicl... More...

Bust Data Myths About Online Shopping Behavior -- Leveraging Data to Drive Personalized Experiences for Today’s Car Buyers (Room W203A)

10 Apr 19
2:25 PM - 3:15 PM

This workshop is a crash course in data quality, using that data to personalize your marketing, and understanding data and online behavior that lea... More...

Coach Digital Tech Into Your Dealership's DNA: How to Get Buy-In and Full Potential Out of Your Tools (Room W202B)

10 Apr 19
2:25 PM - 3:15 PM

Dealers are quick to invest in new tech tools but implementation often becomes a challenge. Why pay for something you're not going to use? If y... More...

Digital Marketing Solutions Don’t Solve Dealers Biggest Problems: Improving Website Conversion Rates and Sales Process (Room W202A)

10 Apr 19
2:25 PM - 3:15 PM

Speaker(s): Barry Brodsky ; El Patronn ; Matthew Bowers ; Shaun Raines ; Vinnie Micciche

With a never-ending list of providers, most dealers don't realize they have bigger problems than choosing new digital marketing vendors. Websit... More...

Digital Word-of-Mouth: The Overlooked Hero During a Slowing Auto Economy — How to Enhance the Customer Feedback Loop to Get More Wins (Room W203B)

10 Apr 19
2:25 PM - 3:15 PM

59% of auto shoppers choose a dealership based on reputation. And during a slowing auto economy, when fewer opportunities exist, you need to make s... More...

It’s Time to Harvest -- Imagine the Power of Not Only Knowing Every Visitor on Your Lot, but Also Knowing If They Visited Your Neighbor’s Lot or Independent Service Facility (Room W204A)

10 Apr 19
2:25 PM - 3:15 PM

The benefits to dealers of progressive data utilization are undeniable. With Blind Spot Audience Monitoring, your customer’s journey is now c... More...

Now Hiring: How to Fix the Broken Dealership Hiring Process to Get More Applicants & Grow Revenues (Room W204B)

10 Apr 19
2:25 PM - 3:15 PM

Auto dealerships everywhere are struggling with generating enough quantity or quality applicants for their job openings. Despite this, few dealers ... More...

Personalization at Scale: Reaching Every Customer to Maximize ROI (Room W203C)

10 Apr 19
2:25 PM - 3:15 PM

Learn how to create a unified message across digital platforms and optimize digital spend by reaching customers at every stage of the buying cycle.... More...

Supercharge Your Service Department -- Proven Marketing and Prospecting Techniques Used by One of the Largest Service Departments in the Country! (Room W202C)

10 Apr 19
2:25 PM - 3:15 PM

When it comes to marketing, the service department is often the "forgotten department" as 90% of most dealerships advertising budgets and... More...

Winning in 2019’s Challenging Market: How to Make Your Inventory Strategy More Efficient (Room W204C)

10 Apr 19
2:25 PM - 3:15 PM

The automotive industry is constantly being hit by new waves of technology, and dealers are often left wondering how to incorporate it into their c... More...

Tech Tank Competition (Day 2): Discover the Latest in Tech. (Room Keynote Hall)

10 Apr 19
3:30 PM - 4:20 PM

Discover New Solutions for Your Dealership at Digital Dealer Tech Tank!  Day 2's Tech Tank competition, presented by Digital Air S... More...

KEYNOTE PANEL: The Heart of Growth: How Community-Centricity in Automotive Retail Brings Purpose, Satisfaction, & Loyalty (Room Keynote Hall)

10 Apr 19
4:20 PM - 5:20 PM

Speaker(s): Doug Wilson ; John Alfirevich

A community-first mindset and business philosophy inspires positivity and a direct sense of purpose, resulting in higher satisfaction and loyalty, ... More...

KEYNOTE ADDRESS: Outshine the Competition Through the Power of Video: Create Weekly Videos That Can Generate Thousands of Views, Engage Social Media Followings and Sell More Vehicles (Room Keynote Hall)

11 Apr 19
9:00 AM - 9:50 AM

Speaker(s): Gail Kasper

Daily, over 100 Million hours of video are viewed on Facebook and over 5 billion videos are watched on YouTube, yet companies worldwide have failed... More...

A Guide to Content Planning for a Better Bottom Line (Room W204B)

11 Apr 19
10:05 AM - 10:55 AM

Learn how to leverage the most important content channels that will reduce marketing cost per car sold in the face of a looming downturn. This pres... More...

Becoming Great: Driving an Incredible Digital Strategy Without Knowing Anything About Digital (Room W203B)

11 Apr 19
10:05 AM - 10:55 AM

There are great dealerships and there's everyone else. To become great, you need to understand the behaviors that dramatically improve sales pe... More...

Combining SEO with PPC to Drive Maximum Results -- Leverage Organic and Paid Online Marketing to Drive Both Immediate and Long-Lasting Results (Room W204C)

11 Apr 19
10:05 AM - 10:55 AM

Did you know that over a third of all digital spend is usually wasted on strategies that don't generate results? Even P&G earlier this year... More...

How to Run Successful Facebook Ad Campaigns on Your Own -- Get Access to the Right Data and Tools to Generate Incredible Results! (Room W202A)

11 Apr 19
10:05 AM - 10:55 AM

For most dealers, access to Oracle Data was removed in October 2018. Oracle Data on automotive ownership and in-market buyers, as well as consumers... More...

Make Training Stick: How Gamification Can Onboard Employees Faster & Drive More Sales (Room W203C)

11 Apr 19
10:05 AM - 10:55 AM

Speaker(s): Sam Caucci

By 2020, 50% of the workforce will be a millennial - a generation that will have played over 10,000 hours on a gaming platform before 21 years old.... More...

Order Out of Chaos: Sending Smarter Emails with Segmentation and Automation (Room W202C)

11 Apr 19
10:05 AM - 10:55 AM

Your list of lead and customer emails is one of the only things available to you that no other dealer has. With the right approach, you can reach e... More...

Service Department Health: Developing a Consistency Culture in Process Execution, Financial Targeting, Source Document Prep, & Employee Discipline (Room W203A)

11 Apr 19
10:05 AM - 10:55 AM

Are you tired of reactive managing and fighting fires in your service department, as well as a marginal bottom line? Join Ed Kovalchick to gain the... More...

The Main Reasons Why BDCs Fail & How to Overcome Them, Grow, and Prosper (Room W204A)

11 Apr 19
10:05 AM - 10:55 AM

Speaker(s): Barrett Schrader ; Holly Markel ; Lawson Owen ; Tony Viero

When failure is a real possibility, what can you do to avoid disaster? When firing on all cylinders, a business development Initiative is a valuabl... More...

The Recession-Proof Dealership -- How Implementing an Intent-Based Digital Marketing Strategy for Your Fixed Ops Dept. Can Help You Be Successful Even in a Down Economy (Room W202B)

11 Apr 19
10:05 AM - 10:55 AM

In this session, you'll get a chance to experience first-hand how a seven-store dealership group in a metro market uses digital marketing strat... More...

How Harvard Transformed My Approach to Dealership Profitability -- Optimize for Efficient Profitability by Applying Logic to Mitigate Margin Erosion in Both Variable and Fixed Operations (Room W204A)

11 Apr 19
11:10 AM - 12:00 PM

Speaker(s): George Magda

Dealers today are experiencing margin erosion at an exponential rate. This presentation will help you to eliminate waste and transition inefficient... More...

How to Create More Online Buyers (Not Just More Traffic) Without Spending More Money (Room W203A)

11 Apr 19
11:10 AM - 12:00 PM

What can you do to find more success in today's quickly changing sales environment? How can you improve sales and gross without spending more m... More...

How to SPOT and STOP Policy & Shop Supply Abuse (Room W202C)

11 Apr 19
11:10 AM - 12:00 PM

Do you know how much revenue your store is losing due to policy and shop supply abuse? Not intentional abuse by employees, but the type of abuse th... More...

New and Improved Metrics for Your BDC and How to Translate Them into Increased Sales (Room W202A)

11 Apr 19
11:10 AM - 12:00 PM

Speaker(s): John Sevier

By now, most of us have done copious amounts of research on BDC best practices: ideal call out times; subject lines; proper text etiquette. What me... More...

PART 2 OF A 2-PART SESSION: Becoming Great: Driving an Incredible Digital Strategy Without Knowing Anything About Digital (Room W203B)

11 Apr 19
11:10 AM - 12:00 PM

There are great dealerships and there's everyone else. To become great, you need to understand the behaviors that dramatically improve sales pe... More...

The Economics of Vehicle Subscriptions for Dealers -- Learn How to Analyze the ROI on Offering Your Own Car Subscription Program (Room W203C)

11 Apr 19
11:10 AM - 12:00 PM

Several OEMs and dealerships have recently announced vehicle subscription programs. Vehicle subscriptions are an emerging business model whereby cu... More...

Using Data to Provide a Personalized Shopping Experience -- Convert More Buyers with Personalized Interactions in Both Your Digital & Physical Showrooms (Room W202B)

11 Apr 19
11:10 AM - 12:00 PM

Consumers today spend the vast majority of their time in digitally personalized environments like Netflix, Amazon and even Walmart.com. While many ... More...

When Analytics Lie – How to Correct for Direct-to-VDP Traffic by Leveraging Tag Manager and Attribution Models (Room W204B)

11 Apr 19
11:10 AM - 12:00 PM

Speaker(s): Casey Tuggle

Join Casey Tuggle as he covers how to accurately assess direct-to-VDP traffic such as social advertising and dynamic retargeting in Google Analytic... More...

A Recipe for BDC Success: The Three Ingredients Your BDC Needs to Book More Appointments Today (Room W202B)

11 Apr 19
12:15 PM - 1:05 PM

BDCs have never played a more integral role in dealership growth. In fact, an in-house BDC can lead to increased sales, profit margin, and CSI scor... More...

A Thumb-Stopping Experience: Get Your Social Consumers to Stop Scrolling Past Your Ads, Engage with You, and Convert (Room W202C)

11 Apr 19
12:15 PM - 1:05 PM

You want your consumer experience to be engaging, you want it to be "thumb stopping" for all parties involved. The first step to achievin... More...

Become a ‘YouTube Boss’ -- How to Create Videos and Market Them for the Best Results (Room W203B)

11 Apr 19
12:15 PM - 1:05 PM

Learn everything you need to know to get started on YouTube and leverage video content that leads to results. Tips, tricks, and best prac... More...