Digital Dealer Conference & Expo 26

Sessions Speakers Exhibitors Products Press Releases Show Specials Floor Plan Buzz

Updating Your Sales Process for Today's Customer (Room W203B)

09 Apr 19
10:05 AM - 10:55 AM

Tracks: Sales / Variable Ops (ALL), Sales / Variable Ops (Lead Handling), Sales / Variable Ops (Management), Sales / Variable Ops (Phone), Sales / Variable Ops (Video)

In this session, you will learn what to change in your sales process so you can modernize the experience to meet the wants and needs of today's customer. You will discover how to implement the bridge between technology and people. You will also learn the unintended consequences of today's technology and how to keep those pitfalls from developing at your dealership.

Primary Learning Objectives:

  • Understand the changes with consumers and how that affects their shopping and buying patterns.
  • Discover how to bridge technology and the human touch.
  • Learn how to avoid the pitfalls of unintended consequences of technology.