In today's mobile-first digital world, your dealership needs to be visible at the top of mobile search results - or you're going to lose. This advanced double session will share the latest updates to Google's algorithm and a detailed strategy for optimizing your dealership's website.
In his trademark dynamic style, Greg will unpack the important updates from the recently released Local Search Ranking Factors study, explaining what's changed since last year. He'll then share advanced tips for content creation, site optimization, technical SEO, local link building, and reviews. He'll also spend time covering Google My Business, which is your dealership's new home page. He'll explain why it's now more important than your website's home page, and then he'll walk through how to optimize each important element of your profile. He'll finish by covering Google Questions & Answers and Google Posts, two new GMB features that most dealers either ignore or use incorrectly.
Primary Learning Objectives:
- Learn how mobile search success relies on Local SEO, and how the local algorithm has changed in the last year.
- Learn advanced tactics for optimizing your website, building links, and using reviews to boost local relevancy.
- Learn how Google My Business has become the most important element of Local SEO strategy and specific tips on how to optimize your dealership's profile.