There are great dealerships and there's everyone else. To become great, you need to understand the behaviors that dramatically improve sales performance.
Using an exclusive dataset of 100 million records from automotive dealer website visits, we'll look at how buyers behave as they move down the sales pipeline and the actions that best-performing dealer take to drive uncommon results. Looking at the information this way, dealers will be able to see the adjustments and nuanced changes that can be made within their sales process to move their dealership to the next level of sales performance.
Stages in the sales process that will be reviewed include:
- Lead generation
- Lead handling
- CRM utilization
- Sites and systems integration
- Sales follow up and timing
Don't get lost in the details of digital tactics that change rapidly! Instead understand how the sales landscape has changed, what it means for the salesperson, the role of sales, and the dealership sales process.
Primary Learning Objectives:
- Understand how the sales landscape has changed and what it means for the salesperson, the role of sales, and the dealership sales process.
- Implement practical steps to evolve dealership sales process.
- Prioritize where to focus and how to leverage limited resources (time and budget) to close more of your leads.