Often the challenge of improving search results for your dealership focuses a lot of time and attention on 'what' the user is searching for, and less time is spent on really getting to 'why' that person is searching.
This session will share actionable insight to help you determine how prospects are searching for vehicles and services, and develop content that resonates with those audiences.
Jason will cover methods of identifying what people are searching for, understanding why they're searching, a framework for content that has the right voice to meet your customers where they're at in their purchase process and instills trust that you're the dealer they want to buy from. In addition, Jason will discuss how the performance of your site can negatively or positively impact your SEO. All of this leads to a more positive search and user experience that grows traffic to your site and leads over time.
Primary Learning Objectives:
- Identify the type of content that will resonate the best with your prospective customer, leading to improved search results, and lead generation.
- Learn how to define the ‘what’ and ‘why’ of a searcher and deploy strategies on your site for a positive outcome.
- Demonstrate methods to quickly identify language to use in your content that improves searcher experience, instills trust, and generates results.
- Analyze your website's performance to quickly understand how it's holding your brand back in search and apply tactics to counter those problem areas for quick wins.