Digital Dealer Conference & Expo 26

Sessions Speakers Exhibitors Products Press Releases Show Specials Floor Plan Buzz

The Recession-Proof Dealership -- How Implementing an Intent-Based Digital Marketing Strategy for Your Fixed Ops Dept. Can Help You Be Successful Even in a Down Economy (Room W202B)

11 Apr 19
10:05 AM - 10:55 AM

Tracks: Marketing & Advertising - ALL, Marketing & Advertising (Customer Experience), Marketing & Advertising (Fixed Ops), Marketing & Advertising (SEO)

In this session, you'll get a chance to experience first-hand how a seven-store dealership group in a metro market uses digital marketing strategies for their fixed ops department to create long term customers by increasing RO's and driving up absorption rate. Learn how incorporating a robust digital marketing fixed ops strategy can help your dealership be successful in an economy where sales are slow or on a downswing. You'll explore current trends within the fixed ops industry and how you can use this information to create a successful strategy to dominate service in your primary market area.

Primary Learning Objectives: 

  • Learn the current state of the fixed ops industry and how you can recession-proof your dealership even in a down economy. 
  • Learn how implementing an intent-based digital marketing strategy for your fixed ops department can help you drive more quality service related traffic to your website. 
  • Learn how integrating new technology can give your service customers a digital-first experience.