Digital Dealer Conference & Expo 26

Cross-Channel Advertising to Boost Your Online Advertising Performance (Room W202B)

09 Apr 19
9:00 AM - 9:50 AM

Tracks: Marketing & Advertising - ALL, Marketing & Advertising (Customer Experience), Marketing & Advertising (Video), Marketing (Emerging Trends / Disruptors)

Delight your customers using personalized marketing across multiple advertising channels to deliver to the right audience at the right moment and learn about their engagement journey.

This session will help you to understand the benefits of using Cross Channel to target audiences and deliver better results than ever.

Primary Learning Objectives:

  • Understand the benefit of using Cross Channel to boost the online campaign performance.
  • Learn from a case study of an auto dealer who switched to using CTV / OTT.
  • Learn why attribution channel is crucial in the user journey.