Digital retailing, AI, chatbots, machine learning algorithms - all of this sounds like it comes straight out of The Matrix, but in fact, these tools are very real. Tech is moving extremely fast these days and understanding it can be overwhelming, but if you don’t utilize these new tools then you’re going to miss out on sales. This session will discuss all of the emerging technologies in automotive and help you learn how to decide which of these tools you really need in your store to crush goals for 2019. By taking a purely objective look at how these new technologies perform, what they can do for a dealer, and how effective they are at reaching shoppers, you will be better equipped to make the decision on whether or not you should invest in certain technologies.
Primary Learning Objectives:
- Discover new technologies and what they have been designed to do.
- Learn how to determine if it makes sense to invest in these tools by exploring how they may actually work for your specific dealership and marketplace.
- Identify the main functionality any of these new technologies need to contain in order for them to be of the greatest benefit.