Tracks: Marketing & Advertising - ALL, Marketing & Advertising (Data & Analytics), Marketing & Advertising (Pre-Owned), Marketing & Advertising (SEO)
The automotive industry is constantly being hit by new waves of technology, and dealers are often left wondering how to incorporate it into their current business strategy. This session will explore how emerging technology and its data can add deeper insight and transparency to dealers’ inventory marketing efforts. Attendees will learn how to analyze their data, understand where they can gain incremental sales, and measure the effectiveness of their marketing strategies. By observing real-life dealer data, attendees will understand that they no longer need to rely on a “Hope Strategy” to reach active consumers with their inventory. Taking advantage of the data this technology is collecting enables dealers to make the most informed marketing decisions and strategically target the consumers most ready to buy.
Primary Learning Objectives: