Take a deep dive into the structure and performance of retail automotive connected TV and online video campaigns. This panel of tech, data, agency, and creative experts will discuss building custom audiences, leveraging premium ad placements, and delivering a contextually relevant message that converts. The conversation will explore multiple perspectives, given the varying backgrounds of the panelists. Tim Daher from Oracle will cover many different methods of targeting key audiences relative to retail automotive goals. Jen Smith from Adobe will cover pragmatic media strategies that dealers can leverage in 2019. Last but not least, Jeff Hayes from Dealer Creative will discuss the importance of creative in driving conversions from video campaigns. In addition, the panel will share visual examples of different online video and connected TV campaigns.
Primary Learning Objectives:
- Understand what data/audience filters are available in the online video and connected tv space, so you more effectively reach your target audience.
- Learn where online video and connected tv campaigns can be delivered, and how to keep your partners honest.
- Master creative techniques to ensure that campaigns engage viewers and maximize conversions from your online video and connected tv campaigns.