When it comes to business intelligence, it often can become an overwhelming concept. What is business intelligence? Where do you get started? Are you already behind? With the influx of new technology inundating dealerships every day, knowing how to use the information presented by these solutions is key to success. The reality is, time is short and implementing strategies to use data are not at the top of the priority list for many. In this presentation, you’ll explore ways that data - already available to your dealership – will reveal insights that can increase OE parts sales, convert aftermarket parts opportunities, and increase mechanical business overall. Through case studies from real dealerships, this session will showcase how top dealers use data to increase OE parts sales.
Primary Learning Objectives:
- Analyze how every-day parts data can be leveraged to tell a story about your parts business.
- Interpret and understand parts department data to build customer relationships and improve OE parts sales.
- Apply top parts department best practices to leverage the customer trends and improve business.