Dealers today are experiencing margin erosion at an exponential rate. This presentation will help you to eliminate waste and transition inefficient practices to sound business ones adopted from the most forward-thinking dealers and experts from Harvard.
George Magda, who has more than 20 years of experience in the automotive space, will provide examples that any dealer group will be able to apply when they return to their store. From adopting a lower tolerance for holding cost to unfreezing capital, he will show which cost to sale adjustments are hijacking your profitability and how a few simple questions will expose if your digital media provider is vulnerable to ad fraud.
After this session, you will leave empowered to engage with your advertising partners to address what precautionary measures are being leveraged and aimed at protecting digital media ad budgets. You uncovering if your advertising partners are adopting the use proper ad fraud methods to best mitigating non-human cannibalization of ad dollars.
Primary Learning Objectives:
- Learn which cost to sale adjustments are eating away at your profitability.
- Gain insight to bring new conversation to your next advertising meeting to ensure your ad dollars are not at risk to bot traffic.
- Learn how large dealer groups are setting themselves up for success by applying logic and embracing industry trends to improve profitability.