Digital Dealer Conference & Expo 26

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Fire, Flood, & Focus: Leverage Speed, Syntax, and Cycle to Make the Most of the First 72 Hours When You Receive a Lead (Room W202B)

10 Apr 19
1:20 PM - 2:10 PM

Tracks: Sales / Variable Ops (ALL), Sales / Variable Ops (Lead Handling), Sales / Variable Ops (Management)

Join Carey Kniskern of Fields BMW Orlando and Tom LaPointe of Preston Automotive Group as they share some of the latest and most effective strategies and processes that help dealers connect with shoppers during the critical three days after a lead is received. How often to call and what to say, what works best in email and text and what frequency they are used, as well as leadership strategies that drive more sold deals will all be addressed. Their real-world experience with effective methods that help sell cars in the current digital environment makes them uniquely qualified to present this powerful information

Primary Learning Objectives:

  • Bring the FIRE to lead management by learning the LATEST phone communication techniques to better connect with the buyer and begin the buying process. How soon to call, how often, and what to say are key components to getting buyers 'in the door' or working a deal online...
  • Make it FLOOD with online communication! Learn how to use text, email, and video to establish a compelling dialogue with the shopper. Explore best practices effective TODAY that get buyers engaged. What to say and how often to say it is more important than ever and this session will include scripts that move the needle.
  • Be sure to have FOCUS! Learn highly-effective processes and management elements that sell cars in the first days of a lead cycle. Proven leadership techniques will be presented, as well as key CRM strategies.