Hear first-hand and directly how one point of contact is disrupting our industry in a positive way. Bill Bertrand of Morries Automotive Group will share real-world insight on how to utilize today’s technologies in the digital world and make them meet the expectations that our customers have once they reach our dealership.
In an increasingly competitive market, Bill will share how his dealership has reduced its overall personnel, increased CSI, as well as backend finance gross. The employment market is growing even more competitive and by deploying this concept they have found a way to protect their tenure in human capital.
Join this session to understand how their operation consistently produces 6 to 1 used to new ratios in a rural outlying market and is consistently one of the top used-car stores in the entire state. This presentation will focus largely on the process of how to implement and why you should and must get ahead of the trend now. Years ago, it was enough to price competitively online, but today’s market demands edge.
Primary Learning Objectives:
- Explore one point of contact and how it is an emerging trend. Leave with a clear picture of how it works, its value to the consumer and the statement, as well as how to implement this process.
- Gain a better understanding of how we are in a vast market of different employees whose values go against traditional sales techniques. We are losing good people to other industries and this session should demonstrate the value of human capital as it relates to one point.
- Understand that the way we market ourselves online, digitally, and in other media sources doesn't always match up once the customer arrives. Areas covered will include items such as no pressure, quick transaction, and so on.