Your list of lead and customer emails is one of the only things available to you that no other dealer has. With the right approach, you can reach every contact with a tailored message at the exact right time. But in a busy dealership, making the most out of email can seem impossible.
In this session, Matt runs through email marketing best practices - what you should and shouldn’t do - to make the most out of each inbox opportunity. He'll share the number one thing you can do to improve your email marketing strategy before even leaving Digital Dealer. He’ll discuss how to determine who in your store should be sending what email and when, teach you how to segment your CRM contacts to only reach the best list for each send, and offer you a road map on how to start automating these targeted, personalized emails to save your store time and improve lead flow.
Primary Learning Objectives:
- Foster an understanding of email marketing best practices for auto dealers.
- Learn to break down lead and sales contacts into segmented groups for emails with different focuses, reaching contacts only with the messaging that provides them optimal value.
- Walk away with a road map on how to start automating targeted, personalized emails to save your store time and improve lead flow.