As customer expectations continue to evolve, more and more dealers are turning to online retailing to reduce friction and surpass those expectations. Ensure a successful launch or ramp up your existing solution by learning the five biggest challenges to effective online retailing, identify the root cause of these challenges, and discover how to overcome them, profitably. Explore the strategies dealers are using to overcome these challenges in every aspect of their business, from their website to their marketing strategies to their sales team.
This workshop will include a 35 to 40-minute presentation, followed by 10-15 minutes of Q&A and discussion to help spark ideas about the actions you can take when you get back to your showroom.
Attend this session and you’ll learn, laugh, and leave with best practices to successfully integrate an online retailing solution and deliver a frictionless customer experience, online and offline.
Primary Learning Objectives:
- Learn the 5 biggest challenges to effective online retailing and identify the root cause of these challenges.
- Explore the strategies dealers are using to overcome these challenges in every aspect of their business, from their website to their marketing strategies to their sales team.
- Discover best practices you can implement as soon as you get back to your dealership, whether you use online retailing currently or are just considering it.