Digital Dealer Conference & Expo 26

How to Create More Online Buyers (Not Just More Traffic) Without Spending More Money (Room W203A)

11 Apr 19
11:10 AM - 12:00 PM

Tracks: Marketing & Advertising - ALL, Marketing & Advertising (Pre-Owned), Marketing & Advertising (Traditional), Marketing & Advertising (Website), Sales / Variable Ops (ALL), Sales / Variable Ops (Lead Handling), Sales / Variable Ops (Management)

What can you do to find more success in today's quickly changing sales environment? How can you improve sales and gross without spending more money? The buyers have changed how they buy...have you changed the way you sell? Find out what the best dealers in the country are doing! This session will look at what the dealers who are growing their business are doing to be more successful with the newer generation of buyers. The times are changing, faster than ever before. We can't keep doing things the way we have in the past. In this session, you'll learn what can you do differently without having to spend more money!

Primary Learning Objectives: 

  • Discover what cost-free vehicle merchandising changes you can make that will create more buyers online. 
  • Gain lead-handling insight to improve closing ratios and hold more gross. 
  • Gain sales process improvement ideas that you can take back to your dealership and implement right away for an immediate impact.