Dealers are quick to invest in new tech tools but implementation often becomes a challenge. Why pay for something you're not going to use? If you're not going to use something, how can you stay ahead of the competition? If you know more utilization of your technology would impact your results but buy-in, accountability, follow through are an area of concern, then THIS 'no bull' presentation is the session for you!
Join Dealer Principal Paul Sansone Jr. and automotive coach Sean Kelley as they share their practical and tactical stories, ideas, and results that led to a huge implementation of marketing tech at Sansone Jr's 66 Automall. Paul and Sean will help you coach digital tech. into the DNA of your dealership's culture! You'll learn how to get the buy-in around your tools and ensure that everything you do becomes woven into the fabric of your dealership.
Primary Learning Objectives:
- Gain an understanding of the underlying challenges to technology implementation.
- Learn how to address those challenges and generate buy-in around new tools and accountability systems.
- Create a coaching culture! and impactful coaching techniques to clarify expectations, build a game plan and ensure maximum utilization.