Digital Dealer Conference & Expo 26
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Sessions
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Day
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(PART 1 OF A 2-PART SESSION) Up Your Service Game: Processes, Methods, and Skills for Selling More in Your Service Department
(
Room
W202C
)
09 Apr 19
9:00 AM
-
9:50 AM
Bridging Your Sales & Marketing Together: The Simple Concept You're Ignoring That Limits Success
(
Room
W204A
)
09 Apr 19
9:00 AM
-
9:50 AM
Cross-Channel Advertising to Boost Your Online Advertising Performance
(
Room
W202B
)
09 Apr 19
9:00 AM
-
9:50 AM
Developing Next-Gen Managers Into Leaders
(
Room
W203A
)
09 Apr 19
9:00 AM
-
9:50 AM
Digital Retailing Will FAIL Without Embracing Strategies in the New TV Era
(
Room
W202A
)
09 Apr 19
9:00 AM
-
9:50 AM
IDS (Identify, Discuss, Solve) Session -- BDC Strong: Identify, Discuss, and Solve Key Issues Facing BDCs
(
Room
W203B
)
09 Apr 19
9:00 AM
-
9:50 AM
Managing, Maximizing, and Leading the Most Empowered Generation of All Time
(
Room
W204B
)
09 Apr 19
9:00 AM
-
9:50 AM
Surpass Goals & Bring Your Gross Profit Again – Practical Wisdom and Motivation to Effectively Train Your Team to Meet Expectations and Achieve Consistent Quality Traffic
(
Room
W203C
)
09 Apr 19
9:00 AM
-
9:50 AM
Will the Real In-Market Shopper Please Stand Up? -- How to Deploy Data to Better Predict Who Is and Will Be In-Market and Create a Game Plan to Put Customers in Shopping Mode
(
Room
W204C
)
09 Apr 19
9:00 AM
-
9:50 AM
(PART 2 OF A 2-PART SESSION) Up Your Service Game: Processes, Methods, and Skills for Selling More in Your Service Department
(
Room
W202C
)
09 Apr 19
10:05 AM
-
10:55 AM
3 Ways to Create Strong ROI on Social Media
(
Room
W203C
)
09 Apr 19
10:05 AM
-
10:55 AM
Five Cutting-Edge Tactics to Help Your Dealership Succeed in 2019
(
Room
W204B
)
09 Apr 19
10:05 AM
-
10:55 AM
Getting Past the Hype -- How to Identify Tech That Disrupts the Status Quo and Enhances Your Profits
(
Room
W202B
)
09 Apr 19
10:05 AM
-
10:55 AM
Human-Centered Search Strategies – Understand How Consumers Search and Develop a Framework to Deliver Content That Resonates
(
Room
W204A
)
09 Apr 19
10:05 AM
-
10:55 AM
Making Online Video & Connected TV Work for Your Dealership -- Learn How to Build Custom Audiences, Leverage Premium Ad Placements, and Deliver a Contextually Relevant Message That Converts
(
Room
W202A
)
09 Apr 19
10:05 AM
-
10:55 AM
The Way Today’s Consumer Transacts Has Evolved Immensely -- It’s Time to Embrace New Process Both Technologically and With Your Human Capital Investments
(
Room
W204C
)
09 Apr 19
10:05 AM
-
10:55 AM
Turbocharge Your Service & Parts Revenue Using This Fail-Proof Fixed Ops Playbook!
(
Room
W203A
)
09 Apr 19
10:05 AM
-
10:55 AM
Updating Your Sales Process for Today's Customer
(
Room
W203B
)
09 Apr 19
10:05 AM
-
10:55 AM
(PART 1 OF A 2-PART SESSION) How to Elevate Your Sales to the Next Level: Creating a Business Development Dealership
(
Room
W202B
)
09 Apr 19
1:25 PM
-
2:15 PM
4 Strategies for a Full Funnel Dealership Marketing Approach on Facebook, Instagram, and Messenger
(
Room
W202C
)
09 Apr 19
1:25 PM
-
2:15 PM
Creating a Video Culture By Taking After Car Movie Legends -- How to Influence Customers Through Video Communication and Build a Team of Dealership Movie Stars Who Convert Prospects
(
Room
W202A
)
09 Apr 19
1:25 PM
-
2:15 PM
DMS-Integrated SMS Texting Communication Will Increase Your Retention and CSI
(
Room
W204B
)
09 Apr 19
1:25 PM
-
2:15 PM
Harness the Power of Business Intelligence: Drive Your Parts Sales & Wholesale Business Forward
(
Room
W204C
)
09 Apr 19
1:25 PM
-
2:15 PM
How to Improve Sales by Making Your Marketing Message Stand Out
(
Room
W203B
)
09 Apr 19
1:25 PM
-
2:15 PM
Preparing for Digital Retailing: Hear About the Latest Trends and In-Store Processes Impacting Sales
(
Room
W203A
)
09 Apr 19
1:25 PM
-
2:15 PM
Spin the Wheel of Fortune: Keys to Driving Your New Car Department Faster!
(
Room
W203C
)
09 Apr 19
1:25 PM
-
2:15 PM
(PART 2 OF A 2-PART SESSION) How to Elevate Your Sales to the Next Level: Creating a Business Development Dealership
(
Room
W202B
)
09 Apr 19
2:30 PM
-
3:20 PM
Demystify AI: How Artificial Intelligence Can Enhance Your Dealership
(
Room
W204B
)
09 Apr 19
2:30 PM
-
3:20 PM
Drive More Service & Parts Sales: Recognize What Your Customers ALL Desire From Their Service Drive Experience
(
Room
W202C
)
09 Apr 19
2:30 PM
-
3:20 PM
Driving Through Disruption, Cultural and Digital -- Explore What Disruptions Drive Change and How Your Dealership Can Navigate and Adapt
(
Room
W204C
)
09 Apr 19
2:30 PM
-
3:20 PM
Evolution Leads to the Success of the Fittest -- Explore What the Evolving Service Drive Looks Like from a True Story of Evolution by a Dealer and Technology Developer
(
Room
W202A
)
09 Apr 19
2:30 PM
-
3:20 PM
Leveraging Digital Advertising to Conquer Your Market: Insight Direct from Google, Facebook, and Pandora
(
Room
Keynote Hall
)
09 Apr 19
2:30 PM
-
3:20 PM
Making Your Data Beautiful: Data Visualizations & Data Storytelling
(
Room
W204A
)
09 Apr 19
2:30 PM
-
3:20 PM
Non-Automotive Local Marketing – Drive Down Your Marketing Budget and Increase ROI by Leveraging the Low-Cost Methods Working for Other Businesses in Your Market Now
(
Room
W203A
)
09 Apr 19
2:30 PM
-
3:20 PM
What Matters to Millennials in 2019
(
Room
W203B
)
09 Apr 19
2:30 PM
-
3:20 PM
Winning Digital Retailing Strategies -- Facilitate Online Car-Buying and Meet Customer Expectations, Without Losing Profits or Control of the Sales Process
(
Room
W203C
)
09 Apr 19
2:30 PM
-
3:20 PM
Tech Tank Competition (DAY 1): Discover the Latest in Tech.
(
Room
Keynote Hall
)
09 Apr 19
3:30 PM
-
4:20 PM
KEYNOTE ADDRESS: Built for Growth: The Values-Based Company -- How Zappos Became the #6 Best Place to Work in America and #1 in Customer Service
09 Apr 19
4:20 PM
-
5:20 PM
(Part 1 of a 2-Part IDS Super Session) Winning in 2019: IDS Sales -- Identify, Discuss, and Solve Your Greatest Challenges Pertaining to Sales in 2019
(
Room
W202C
)
10 Apr 19
9:00 AM
-
9:50 AM
(PART 1 OF A 2-PART SESSION) Ron Burgundy’s Breaking SEO News
(
Room
W203A
)
10 Apr 19
9:00 AM
-
9:50 AM
Best Practices & Strategies for Growing Your Dealership with Video
(
Room
W203B
)
10 Apr 19
9:00 AM
-
9:50 AM
Conquesting Through Service -- Strategies for Growing Fixed Operations Market Share and Revenue
(
Room
W203C
)
10 Apr 19
9:00 AM
-
9:50 AM
David Auto Group’s Marketing Playbook: How a Dealer More Than Doubled Leads With Video and Paid Search — and How You Can too!
(
Room
W202A
)
10 Apr 19
9:00 AM
-
9:50 AM
Facebook Live! Explore How Dealerships Are Using Facebook to Reach Customers & Drive Their Bottom Line
(
Room
W202B
)
10 Apr 19
9:00 AM
-
9:50 AM
First-Party Data: How to Double Down on Decreasing Cost per Sale
(
Room
W204A
)
10 Apr 19
9:00 AM
-
9:50 AM
Tailwinds & Trends: Drive Your Auction Purchase Strategy to New Heights
(
Room
W204B
)
10 Apr 19
9:00 AM
-
9:50 AM
The 5 Biggest Online Retailing Challenges and How to Profitably Overcome Them -- Strategies and Best Practices to Deliver a Frictionless Buying Experience
(
Room
W204C
)
10 Apr 19
9:00 AM
-
9:50 AM
(Part 2 of a 2-Part IDS Super Session) Winning in 2019: IDS Service -- Identify, Discuss, and Solve Your Greatest Challenges Pertaining to Service in 2019
(
Room
W202C
)
10 Apr 19
10:05 AM
-
10:55 AM
(PART 2 OF A 2-PART SESSION) Ron Burgundy’s Breaking SEO News
(
Room
W203A
)
10 Apr 19
10:05 AM
-
10:55 AM
10 Top Dealers Crushing It in 10 New Ways
(
Room
Keynote Hall
)
10 Apr 19
10:05 AM
-
10:55 AM
Cut the Losses: Turn Wholesale Into Profit Gains
(
Room
W202B
)
10 Apr 19
10:05 AM
-
10:55 AM
Stop the Insanity of Turning Buyers Into Shoppers, Right Now! -- Learn How to Close Them on Their First Visit!
(
Room
W204C
)
10 Apr 19
10:05 AM
-
10:55 AM
The Automated Future of Digital Advertising: Leveraging Data & Technology to Deliver 2x the Results
(
Room
W203B
)
10 Apr 19
10:05 AM
-
10:55 AM
The Evolution of Snapchat from a Communication App to a Marketing Machine for Dealers
(
Room
W202A
)
10 Apr 19
10:05 AM
-
10:55 AM
The Problem With Upsells: Removing Bottlenecks and Selling More Service -- How to Improve Inefficiencies in Your Upsell Process to Maximize Every Recommendation
(
Room
W204C
)
10 Apr 19
10:05 AM
-
10:55 AM
The Way Car Buyers Choose Dealerships Has Changed, What Are You Doing to be Competitive? -- Research and Insights to Better Understand and Fix the Most Critical Gaps in Differentiating Your Dealership Digitally
(
Room
W203C
)
10 Apr 19
10:05 AM
-
10:55 AM
What's Your Reputation Worth?
(
Room
W204B
)
10 Apr 19
10:05 AM
-
10:55 AM
Your CRM Sucks: A Dealer's Guide on How to Unleash Your CRM's Potential
(
Room
W204A
)
10 Apr 19
10:05 AM
-
10:55 AM
CarSaver Keynote: How Walmart Is Helping Dealers Sell More Cars
(
Room
Keynote Hall
)
10 Apr 19
1:00 PM
-
1:50 PM
5 Digital Marketing Fundamentals That Stand the Test of Time – How These Fundamentals Will be Applied to the Best, Most Aggressive Digital Marketing Strategies in 2019 and Beyond
(
Room
W203C
)
10 Apr 19
1:20 PM
-
2:10 PM
A Modern Consumer Needs a Modern Salesperson -- Stop Hoping for High Performers and Learn How to Grow Your Own
(
Room
W203A
)
10 Apr 19
1:20 PM
-
2:10 PM
Amplifying SEM for a Measurable Sales Lift -- Explore Amplification and Lift Analysis and Why It Matters to Your Marketing Strategies and Budget
(
Room
W204A
)
10 Apr 19
1:20 PM
-
2:10 PM
Building an F&I Performer Pipeline -- How to Create an Employee Development Program That Works
(
Room
W204B
)
10 Apr 19
1:20 PM
-
2:10 PM
Driving Visibility Through Immersive Online Merchandising
(
Room
W204C
)
10 Apr 19
1:20 PM
-
2:10 PM
Fire, Flood, & Focus: Leverage Speed, Syntax, and Cycle to Make the Most of the First 72 Hours When You Receive a Lead
(
Room
W202B
)
10 Apr 19
1:20 PM
-
2:10 PM
It's Time to Call Bull$h!t -- How Vendors, Inventory Portals & Other Holes in the Dealer"Ship" Are Leaking More Than Just $$
(
Room
W202C
)
10 Apr 19
1:20 PM
-
2:10 PM
New Technologies in Automotive: Do You Need Them or Not? -- Discover Which Emerging Technologies You Really Need to Crush It in 2019!
(
Room
W202A
)
10 Apr 19
1:20 PM
-
2:10 PM
Survive Disruptors, Depressions, and Destroyers -- How to Prepare for Economic Uncertainty and Industry Disruptors by Maximizing Profits Areas Best Within Your Control: Pre-Owned, Service, and Parts
(
Room
W203B
)
10 Apr 19
1:20 PM
-
2:10 PM
Bust Data Myths About Online Shopping Behavior -- Leveraging Data to Drive Personalized Experiences for Today’s Car Buyers
(
Room
W203A
)
10 Apr 19
2:25 PM
-
3:15 PM
Coach Digital Tech Into Your Dealership's DNA: How to Get Buy-In and Full Potential Out of Your Tools
(
Room
W202B
)
10 Apr 19
2:25 PM
-
3:15 PM
Digital Marketing Solutions Don’t Solve Dealers Biggest Problems: Improving Website Conversion Rates and Sales Process
(
Room
W202A
)
10 Apr 19
2:25 PM
-
3:15 PM
Digital Word-of-Mouth: The Overlooked Hero During a Slowing Auto Economy — How to Enhance the Customer Feedback Loop to Get More Wins
(
Room
W203B
)
10 Apr 19
2:25 PM
-
3:15 PM
It’s Time to Harvest -- Imagine the Power of Not Only Knowing Every Visitor on Your Lot, but Also Knowing If They Visited Your Neighbor’s Lot or Independent Service Facility
(
Room
W204A
)
10 Apr 19
2:25 PM
-
3:15 PM
Now Hiring: How to Fix the Broken Dealership Hiring Process to Get More Applicants & Grow Revenues
(
Room
W204B
)
10 Apr 19
2:25 PM
-
3:15 PM
Personalization at Scale: Reaching Every Customer to Maximize ROI
(
Room
W203C
)
10 Apr 19
2:25 PM
-
3:15 PM
Supercharge Your Service Department -- Proven Marketing and Prospecting Techniques Used by One of the Largest Service Departments in the Country!
(
Room
W202C
)
10 Apr 19
2:25 PM
-
3:15 PM
Winning in 2019’s Challenging Market: How to Make Your Inventory Strategy More Efficient
(
Room
W204C
)
10 Apr 19
2:25 PM
-
3:15 PM
Tech Tank Competition (Day 2): Discover the Latest in Tech.
(
Room
Keynote Hall
)
10 Apr 19
3:30 PM
-
4:20 PM
KEYNOTE PANEL: The Heart of Growth: How Community-Centricity in Automotive Retail Brings Purpose, Satisfaction, & Loyalty
(
Room
Keynote Hall
)
10 Apr 19
4:20 PM
-
5:20 PM
KEYNOTE ADDRESS: Outshine the Competition Through the Power of Video: Create Weekly Videos That Can Generate Thousands of Views, Engage Social Media Followings and Sell More Vehicles
(
Room
Keynote Hall
)
11 Apr 19
9:00 AM
-
9:50 AM
A Guide to Content Planning for a Better Bottom Line
(
Room
W204B
)
11 Apr 19
10:05 AM
-
10:55 AM
Becoming Great: Driving an Incredible Digital Strategy Without Knowing Anything About Digital
(
Room
W203B
)
11 Apr 19
10:05 AM
-
10:55 AM
Combining SEO with PPC to Drive Maximum Results -- Leverage Organic and Paid Online Marketing to Drive Both Immediate and Long-Lasting Results
(
Room
W204C
)
11 Apr 19
10:05 AM
-
10:55 AM
How to Run Successful Facebook Ad Campaigns on Your Own -- Get Access to the Right Data and Tools to Generate Incredible Results!
(
Room
W202A
)
11 Apr 19
10:05 AM
-
10:55 AM
Make Training Stick: How Gamification Can Onboard Employees Faster & Drive More Sales
(
Room
W203C
)
11 Apr 19
10:05 AM
-
10:55 AM
Order Out of Chaos: Sending Smarter Emails with Segmentation and Automation
(
Room
W202C
)
11 Apr 19
10:05 AM
-
10:55 AM
Service Department Health: Developing a Consistency Culture in Process Execution, Financial Targeting, Source Document Prep, & Employee Discipline
(
Room
W203A
)
11 Apr 19
10:05 AM
-
10:55 AM
The Main Reasons Why BDCs Fail & How to Overcome Them, Grow, and Prosper
(
Room
W204A
)
11 Apr 19
10:05 AM
-
10:55 AM
The Recession-Proof Dealership -- How Implementing an Intent-Based Digital Marketing Strategy for Your Fixed Ops Dept. Can Help You Be Successful Even in a Down Economy
(
Room
W202B
)
11 Apr 19
10:05 AM
-
10:55 AM
How Harvard Transformed My Approach to Dealership Profitability -- Optimize for Efficient Profitability by Applying Logic to Mitigate Margin Erosion in Both Variable and Fixed Operations
(
Room
W204A
)
11 Apr 19
11:10 AM
-
12:00 PM
How to Create More Online Buyers (Not Just More Traffic) Without Spending More Money
(
Room
W203A
)
11 Apr 19
11:10 AM
-
12:00 PM
How to SPOT and STOP Policy & Shop Supply Abuse
(
Room
W202C
)
11 Apr 19
11:10 AM
-
12:00 PM
New and Improved Metrics for Your BDC and How to Translate Them into Increased Sales
(
Room
W202A
)
11 Apr 19
11:10 AM
-
12:00 PM
PART 2 OF A 2-PART SESSION: Becoming Great: Driving an Incredible Digital Strategy Without Knowing Anything About Digital
(
Room
W203B
)
11 Apr 19
11:10 AM
-
12:00 PM
The Economics of Vehicle Subscriptions for Dealers -- Learn How to Analyze the ROI on Offering Your Own Car Subscription Program
(
Room
W203C
)
11 Apr 19
11:10 AM
-
12:00 PM
Using Data to Provide a Personalized Shopping Experience -- Convert More Buyers with Personalized Interactions in Both Your Digital & Physical Showrooms
(
Room
W202B
)
11 Apr 19
11:10 AM
-
12:00 PM
When Analytics Lie – How to Correct for Direct-to-VDP Traffic by Leveraging Tag Manager and Attribution Models
(
Room
W204B
)
11 Apr 19
11:10 AM
-
12:00 PM
A Recipe for BDC Success: The Three Ingredients Your BDC Needs to Book More Appointments Today
(
Room
W202B
)
11 Apr 19
12:15 PM
-
1:05 PM
A Thumb-Stopping Experience: Get Your Social Consumers to Stop Scrolling Past Your Ads, Engage with You, and Convert
(
Room
W202C
)
11 Apr 19
12:15 PM
-
1:05 PM
Become a ‘YouTube Boss’ -- How to Create Videos and Market Them for the Best Results
(
Room
W203B
)
11 Apr 19
12:15 PM
-
1:05 PM
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