Digital Dealer Conference & Expo 26

Sessions Speakers Exhibitors Products Press Releases Show Specials Floor Plan Buzz

What's Your Reputation Worth? (Room W204B)

10 Apr 19
10:05 AM - 10:55 AM

Tracks: Marketing & Advertising - ALL, Marketing & Advertising (Reputation & Loyalty), Marketing & Advertising (Social Media)

This session will give you a better understanding of the relationship between online reputation and improved dealer outcomes that directly impact the financial health of a retail dealer. You'll learn how auto shoppers are finding retail dealers across un-owned digital properties, how to cast a net far and wide enough to drive more sales and service, and how to quantify and improve your online reputation.

Primary Learning Objectives:

  • Understand how auto shoppers are finding retail dealers across un-owned digital properties.
  • Understand how consumers find your dealership or why they can't find your dealership.
  • Learn how to cast a net far and wide enough to drive more sales and service.