Digital Dealer Conference & Expo 26

Sessions Speakers Exhibitors Products Press Releases Show Specials Floor Plan Buzz

Digital Retailing Will FAIL Without Embracing Strategies in the New TV Era (Room W202A)

09 Apr 19
9:00 AM - 9:50 AM

Tracks: Marketing & Advertising - ALL, Marketing & Advertising (Digital Retailing), Marketing & Advertising (Video)

Phil Aimé, the Southeast Regional Director of Automotive Sales for Comcast Spotlight, will discuss how digital retailing will fail without embracing data-driven strategies in the new TV era.

Primary Learning Objectives: 

  • Explore what we're learning about customers' online experiences, plus trends and obstacles for dealers.
  • Learn what the data is telling us from a TV-video environment.
  • Identify strategies for the new TV landscape in the digital retail world.