Digital Dealer Conference & Expo 26

Sessions Speakers Exhibitors Products Press Releases Show Specials Floor Plan Buzz

First-Party Data: How to Double Down on Decreasing Cost per Sale (Room W204A)

10 Apr 19
9:00 AM - 9:50 AM

Tracks: Dealer Ops & Management – ALL, Dealer Ops & Management (Reputation/Loyalty), Marketing & Advertising - ALL, Marketing & Advertising (Data & Analytics), Marketing (Emerging Trends / Disruptors), Sales / Variable Ops (ALL), Sales / Variable Ops (Customer Experience), Sales / Variable Ops (Management)

Facebook’s recent decision to sunset third-party data partners changes the data landscape, and perhaps for the better. Targeting capabilities will become more narrow now that consumer consent for data usage is in the spotlight. Unfortunately, most brands are greatly underutilizing their first-party data. This session will cover why it’s time to double down on best data practices to increase retention and profitability.

Primary Learning Objectives:

  • Learn how big data, artificial intelligence, business intelligence, and prescriptive analytics enable dealers to provide a complete journey- driven customer experience.
  • Learn how to build a brand loyalty system so that it works for your dealership and drives a profitable relationship with clients and prospects, and decrease cost per sale.
  • Learn how to convert more leads by using personalized marketing that communicates a single view of the consumer profile, including permissions and preferences.