This panel focuses on the latest initiatives from three giants in the digital world: Google, Facebook, and Pandora. They will cover a series of key topics, such as metrics, tracking ROI, targeting, video, best practices, case studies, and applications for retailers. Google is the king of search, Facebook owns social, and Pandora is the leader with digital audio. Google and Facebook have both made adjustments to their platform in the past year and will share how to adjust to these changes with your digital strategy. In the case of Pandora, they are focused as a leader in digital audio, in reaching auto intenders with specific ads, by segment.
Primary Learning Objectives:
- Gain insight on best practices associated with Google, Facebook, and Pandora. The panel will share case studies to show how dealers are leveraging search, social, video, and digital audio to gain market dominance.
- Gain insight on key metrics and tracking ROI with Google, Facebook, and Pandora.
- Explore insight on new applications tied to Google, Facebook, and Pandora.