Digital Dealer Conference & Expo 26

Five Cutting-Edge Tactics to Help Your Dealership Succeed in 2019 (Room W204B)

09 Apr 19
10:05 AM - 10:55 AM

Tracks: Marketing & Advertising - ALL, Marketing & Advertising (Website), Marketing (Emerging Trends / Disruptors), Sales / Variable Ops (ALL), Sales / Variable Ops (Customer Experience), Sales / Variable Ops (Management)

Join Kevin Frye, eCommerce Director with Jeff Wyler Automotive Family - one of the nation's top 50 dealer groups, to learn five innovative and advanced strategies that will make you a better Digital Dealer when you return. See how virtual reality and augmented reality can transform the consumer experience while keeping your online customers better engaged. Understand how subscription models allow you to provide that 'Apple Store experience.' If you are struggling to keep up with working a large quantity of leads, you will learn an efficiency play that places customers in your dealership while saving you money.

Did you know mobility is creating a huge opportunity for your service department? Actual examples and video testimonials will let you see how this can work at your dealership. If you want to become more consumer-facing while leading in your market, you will be engaged, educated, and entertained in this exciting session.

Primary Learning Objectives:

  • Understand how virtual reality and augmented reality can transform your online customer experience while building value and engagement on your website(s).
  • Drive efficiency into your dealership with a new approach to working leads. This approach will drive customers into your showroom while lowering costs.
  • Leverage auto subscription fundamentals to create a more consumer-facing experience online and in your showroom.