When it comes to marketing, the service department is often the "forgotten department" as 90% of most dealerships advertising budgets and website presence is dedicated to variable ops. This leaves an enormous opportunity for savvy dealerships to take advantage of the opportunities to dominate the competition and increase their service department bottom line.
Join Jason Cohen, director of business development for DCH Paramus Honda (Lithia Auto Group), to learn proven techniques currently being used by one of the largest service departments in the country (over 5,000 customer pay RO's per month).
Jason will cover: maximizing your website presence, cutting-edge SEO techniques, effective SEM campaigns, valuable social media campaigns, and online reputation tips. Equally as important, you will learn how to generate more business by prospecting specifically targeted service customers, as well as word tracks and scripts to book the appointment.
Primary Learning Objectives:
- Maximize your digital marketing efforts for fixed ops through better-performing websites, cutting-edge SEO, SEM, social media, and more.
- Learn how to implement processes that will help you effectively prospect and develop more business for your service department.
- Learn how to better compete with the independents and gain back some of that market share!