Digital Dealer Conference & Expo 26

Sessions Speakers Exhibitors Products Press Releases Show Specials Floor Plan Buzz

Preparing for Digital Retailing: Hear About the Latest Trends and In-Store Processes Impacting Sales (Room W203A)

09 Apr 19
1:25 PM - 2:15 PM

Tracks: Sales / Variable Ops (ALL), Sales / Variable Ops (Customer Experience), Sales / Variable Ops (Digital Retailing), Sales / Variable Ops (Lead Handling)

Digital retailing has evolved in the last year. What industry experts thought the tool would be, has not turned out to be how dealerships and customers are choosing to use the tool. Hear about what has been discovered and how this impacts the decision to use the tool. Hear about the tale of two dealerships with polar opposite in-store processes and how those impacted their success with digital retailing. Leave with a solid plan for how digital retailing will fit in your store.

Primary Learning Objectives:

  • Hear about the latest trends in digital retailing.
  • Learn what results you can expect from handling leads in two different ways.
  • Learn how to determine if digital retailing is for you, as well as what features to look for in a digital retailing solution, and leave with a plan for handling the opportunities that come from your digital retailing tool.