Tracks: Dealer Ops & Management – ALL, Dealer Ops & Management (Fixed Ops), Sales / Variable Ops (ALL), Sales / Variable Ops (Customer Experience), Sales / Variable Ops (Fixed Ops), Sales / Variable Ops (Management)
According to JD POWER, 47% of customers will spend $106 or more if additional items are recommended. Let’s say your dealership is able to repair roughly 15 vehicles a day for 310 days a year. That’s $261,290 walking out your doors. To capture these lost dollars, you must first uncover and correct the inefficiencies in your upsell process. These inefficiencies may come from technicians not filling out a complete MPI on every vehicle, advisors may be pre-qualifying customers and not presenting all the findings, or customers may be given information that leaves them confused and feeling like the dealership is untrustworthy. It’s time for you to take a careful look at the way your drive is presenting additional work to customers to keep that quarter of a million dollars in your store – not at the shop down the street.
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