The world is addicted to watching videos. How consumers communicate is no different. Of all mediums with which people are intrigued and influenced, video far outweighs the written word. Moving beyond the world of email templates, dealers that embrace the use of video to interact with customers are winning conversions over those that rely on the methods of the past.
In this fun, multimedia session, Joe Webb and Steve Roessler, two of the automotive industries most continuous video practitioners, will be showing attendees how to cut to the chase and build a team of movie stars comfortable in front of the camera. You will take away data, case studies, and step-by-step instructions on how to identify the most important video communication, build a culture of consistent video utilization, and engineer it into a blockbuster of an opportunity to connect with customers. See how dealerships have improved their performance by adopting video to be memorable while increasing their bottom line.
Primary Learning Objectives:
- Learn the subject lines, language, and methods that best create engagement with prospects along with the scripts necessary to put your people in the video driver's seat with confidence.
- Develop a culture within the organization that promotes (and incentivizes) video correspondence between the dealership's most valuable assets: Its team and its customers.
- See data, case studies, and video examples of best practice utilization at the showroom and service department level that demonstrate the benefit of supporting a video lifestyle at your dealership.