Digital Dealer Conference & Expo 26

Digital Marketing Solutions Don’t Solve Dealers Biggest Problems: Improving Website Conversion Rates and Sales Process (Room W202A)

10 Apr 19
2:25 PM - 3:15 PM

Tracks: Sales / Variable Ops (ALL), Sales / Variable Ops (Lead Handling), Sales / Variable Ops (Management), Sales / Variable Ops (Website)

With a never-ending list of providers, most dealers don't realize they have bigger problems than choosing new digital marketing vendors. Website conversion rates continue to be an epidemic and to make matters worse, thousands of dealers have broken, failing or non-existent sales processes. In this presentation, you'll hear from dealers who will share their actual experience with improving their website conversion rates and their sales process. This session is ideal for dealers struggling with internet sales process, BDC performance or website conversion.

Primary Learning Objectives:

  • Identify the sales process failures keeping dealers from higher sales achievement.
  • Recognize opportunities for improving website conversion rates.
  • Collect solid concepts to improve sales performance.