Digital Dealer Conference & Expo 26

Sessions Speakers Exhibitors Products Press Releases Show Specials Floor Plan Buzz

Facebook Live! Explore How Dealerships Are Using Facebook to Reach Customers & Drive Their Bottom Line (Room W202B)

10 Apr 19
9:00 AM - 9:50 AM

Tracks: Marketing & Advertising - ALL, Marketing & Advertising (Mobile), Marketing & Advertising (Reputation & Loyalty), Marketing & Advertising (SEO), Marketing & Advertising (Social Media), Marketing & Advertising (Video), Marketing and Advertising (PPC)

Social media can be a great challenge at most dealerships. While some dealers have embraced their social presence, utilizing community and relevancy-based content, most are still stuck in the Tier 1 machine, only adding content that relates to new model releases, offers, and OEM information. In addition to that, most dealers have not found success in merchandising inventory through social media channels like Facebook. They don't see these types of marketplaces as starting points for "serious shoppers."

In this session, Kris Nielsen of Aristocrat Motors, promotes the idea of advertising inventory on social media and shares success stories from his nine years as customer experience manager. Cavan Robinson, director of product marketing at DealerSocket, explains the digital strategy behind social media and how dealers can now use integrated technology, like CRM, to specially target consumers.

Primary Learning Objectives:
  • Learn to use multiple social channels to reach different segments of your customer base.
  • Leverage social influence and engage brands to help spread your message.
  • Utilize inventory and social media to help move the needle on monthly sales.