Digital Dealer Conference & Expo 26

Drive More Service & Parts Sales: Recognize What Your Customers ALL Desire From Their Service Drive Experience (Room W202C)

09 Apr 19
2:30 PM - 3:20 PM

Tracks: Dealer Ops & Management – ALL, Dealer Ops & Management (Customer Experience), Dealer Ops & Management (Fixed Ops), Dealer Ops & Management (Leadership), Dealer Ops & Management (Reputation/Loyalty)

This session will help you to gain a clear understanding of what your service customers - all of them - really want from their service drive experience and how to deliver it. You'll take home specific processes that result in quicker turnaround of customer vehicles; proactive phone processes that better manage customer expectations throughout their service department experience; management daily tasks that hold the entire team accountable to consistent customer-driven processes and how to motivate the team to perform at a high level; and metrics/measurements used in the Service lane to set goals that ultimately achieve higher CSI scores and increase customer loyalty.​

Primary Learning Objectives:

  • Implement a quick process in the service drive that delivers the exceptional customer experience your customer deserves and builds more service sales for your dealership.
  • Learn the proactive communication skills your team needs in order to better manage customer expectations throughout the entire service department experience, from the phones to active delivery, and as a result, improve CSI, and customer retention.
  • Discover management strategies that maintain consistently high-performance standards and hold people accountable daily, weekly, monthly to delivering a better customer experience.