Learn how to create a unified message across digital platforms and optimize digital spend by reaching customers at every stage of the buying cycle.
When it comes to reaching customers, hitting every stage of the journey is key. From ad clicks to website browsing to social media to post-purchase service, the right message needs to reach the right person at the right time, or customers get frustrated and dealerships lose out on sales. The problem? Creating a unified customer profile for every shopper across different digital channels is not so simple.
This session will explore the possibilities coming to automotive for providing a holistic customer experience. It will zero in on the benefits of an approach that personalizes not just one piece– the click, or the conversion, or even the sale– but the entire process. And it will provide practical strategies for improving ROI through connecting to each customer with relevance every step of the way.
Primary Learning Objectives:
- Understand the benefits of a unified digital customer profile.
- Explore key technologies to provide personalization at scale.
- Equip your dealership with strategies to reach every customer, no matter how large your store or group.