Marketers are under increasing pressure to demonstrate that their strategy delivers results through strong return on investment (ROI) and a tangible contribution to growth. However, in the pursuit of profitability and key performance indicators (KPI), too many brands take a short-term view of marketing—which can come at the cost of long-term brand building. And while these brands may demonstrate results in the short term, they could optimize for long-term success—by focusing on building their brand, as well as driving sales.
Join Facebook as they walk through four strategies for a full funnel dealership marketing strategy that will build your brand, gain more leads, and sell more cars - all at the same time.
Primary Learning Objectives:
- Gain an understanding of the importance of a full funnel strategy and how pairing your brand with direct response can help with not only with short-term objectives but long-term brand building.
- Learn how to segment your marketing into four strategies to capture car shoppers at every stage of their shopping journey through strategic planning and proper content creation.
- Master how to pair proper measurement to these strategies to ensure efficiency and gain helpful metrics to build your marketing audiences.