During this session, you will learn how to leverage marketing automation technology and data to create ads that deliver 2x the results while saving you time and money.
Today's consumers are looking to answer two questions when shopping for a car online:
1. Do you have the vehicle I am interested in?
2. How much does it cost?
To be relevant to every customer, you need an ad for every new and pre-owned vehicle you sell. The challenge is, creating relevant, data-rich ads for every vehicle is time-consuming, difficult to scale, and the messaging is often inconsistent across different mediums. As a result, most dealers settle with 2 or 3 generic ads that do not reflect the consumer’s interest.
Automation technology and data solves these challenges by answering the consumer’s questions with speed and relevance consistently across every touch point.
Primary Learning Objectives:
- Learn how to achieve 2x the results with technology and data.
- Learn how created automated ads for every new and pre-owned vehicle you sell.
- Learn how to ensure consistency across every marketing touch point.