This session will explore the fundamentals as well as the advanced practice of Amplification and Lift analysis and why it provides a more accurate measurement of the effectiveness of your marketing tactics than 'attribution’ or ‘sales match backs.’
Ron will contrast the methods of Amplification and Lift analysis against common insufficient ROI and attribution analysis and why it matters to your marketing strategies and budget. He’ll explain how amplification and lift can be applied to any of your existing marketing campaigns and walk you through how to use data within your software/assets (Google Analytics, CRM, website, etc.) to set benchmarks for and analyze any attainment of Amplification and Lift.
Primary Learning Objectives:
- Learn how to use Amplification and Lift analysis on any marketing campaign.
- Learn how to analyze positive and negative returns on investment through Amplification and Lift analysis.
- Identify user/consumer/target behavior that is indicative of a correlative event versus a causative event in automotive SEM.