Digital Dealer Conference & Expo 26

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When Analytics Lie – How to Correct for Direct-to-VDP Traffic by Leveraging Tag Manager and Attribution Models (Room W204B)

11 Apr 19
11:10 AM - 12:00 PM

Tracks: Marketing & Advertising - ALL, Marketing & Advertising (Data & Analytics), Marketing & Advertising (Social Media), Marketing and Advertising (PPC)

Join Casey Tuggle as he covers how to accurately assess direct-to-VDP traffic such as social advertising and dynamic retargeting in Google Analytics. Casey will explain why Google Analytics will show errors in session time for single-pages visits, how to fairly judge a "bounce" for low-quality traffic, and how to compare paid traffic vendors against organic results.

Primary Learning Objectives:

  • Fix analytics using Google Tag Manager to accurately measure site traffic.
  • Learn how a "bounce" is defined and can be redefined, to separate low-quality traffic from a high-quality single-page visit.
  • Compare paid search ads with paid dynamic ads and organic traffic using attribution modeling within Google Analytics.