As a whole, dealerships are known for being big spenders when it comes to their advertising and marketing efforts but with decreasing ROIs this can be an issue. However, this does not have to be the case. There are plenty of non-automotive businesses that attract customers in their local market without opening their wallet. By taking a look at other local businesses, dealers can learn low-cost or no-cost marketing tactics that will successfully drive traffic to their dealership(s).
During this session, Robert will talk about the top strategies that non-automotive businesses are implementing that can be added or supplemented into your current marketing plan with little to no cost.
Primary Learning Objectives:
- Learn how to sell cars with pure marketing grit in a no-cost per unit zone using conquest email marketing and organic content on social media.
- Explore how to utilize social media influencers within your local market.
- Learn how to drive traffic through community involvement opportunities (i.e. volunteer/donate/sponsor events) and grassroots marketing.