Digital Dealer Conference & Expo 26

Sessions Speakers Exhibitors Products Press Releases Show Specials Floor Plan Buzz

Digital Word-of-Mouth: The Overlooked Hero During a Slowing Auto Economy — How to Enhance the Customer Feedback Loop to Get More Wins (Room W203B)

10 Apr 19
2:25 PM - 3:15 PM

Tracks: Dealer Ops & Management – ALL, Dealer Ops & Management (Customer Experience), Dealer Ops & Management (Reputation/Loyalty), Marketing & Advertising - ALL, Marketing & Advertising (Email), Marketing & Advertising (SEO), Marketing & Advertising (Social Media), Marketing & Advertising (Website)

59% of auto shoppers choose a dealership based on reputation. And during a slowing auto economy, when fewer opportunities exist, you need to make sure it is your dealership they choose. Join Carol Marshall, vice president of operations at ActivEngage, in uncovering why digital word-of-mouth will be the unlikely hero of 2019 and how your dealership can enhance its reputation - not just maintain it - to thrive during a sales slowdown. After this presentation, you will be equipped with actionable ways to leverage online reviews to impact SEO, CSI, and sales.

Primary Learning Objectives:

  • Understand the impact of recent review policy changes on major platforms, and use them to your advantage.
  • Leverage low-hanging fruit customers that are often overlooked to get more reviews and better ratings.
  • Build efficient processes to enhance the dealership's reputation, not just 'manage' online reviews.