Interest in artificial intelligence (AI) has exploded in the last several years. Everywhere we turn, another news outlet is publishing a story about how AI is shaping the future and another company is releasing an AI-enabled product. But what does artificial intelligence really mean, and what does it mean for your dealership? In this session, Mo Zahabi, senior director of product consulting for VinSolutions and data enthusiast, will answer these questions and more. You'll learn what AI is and is not, how AI can be implemented in dealerships today, and key criteria for evaluating AI vendors – all in language that will enable you to go back to your dealer principal and make a compelling case for bringing artificial intelligence into your sales and marketing mix.
Primary Learning Objectives:
- Define artificial intelligence and related terms.
- Identify specific opportunities for artificial intelligence implementation.
- Lay the foundation for strong artificial intelligence utilization in your dealership.