Daily, over 100 Million hours of video are viewed on Facebook and over 5 billion videos are watched on YouTube, yet companies worldwide have failed to learn how to create and release consistent videos through their social media platforms. Realistically, it is a multiple-person process. The challenges range from gaining buy-in from employees to do the videos, to creating a single video, to developing multiple levels of content, to producing and releasing videos consistently, to effective marketing strategies. Thought leader Gail Kasper has brought her cumulative skills to pioneer a system that overcomes these challenges. Attendees will learn from a business consultant and Los Angeles producer who has produced videos that have resulted in a stronger brand, stronger connection to the community, and collectively - millions of views.
This program will teach the following:
• Social media “intention:” Why social media content is dramatically different than commercial advertising, and why you must follow the “intention.”
• The Company Wheel™ Approach to create content that engages followers.
• How to motivate and get the best out of employees when they are reluctant to get in front of the camera.
• Maximizing time to capitalize on video.
• How to target on-the-spot video opportunities so that videos do not become a tedious process.
• How to minimize camera and technical needs.
• The one critical quality of a great producer.
• How often and when to release videos on social media platforms.
Primary Learning Objectives:
- Learn how to produce mass video content for social media outlets.
- Learn how to maximize employee involvement.
- Learn how to market videos for maximum results on social media.