Digital Dealer Conference & Expo 26

New and Improved Metrics for Your BDC and How to Translate Them into Increased Sales (Room W202A)

11 Apr 19
11:10 AM - 12:00 PM

Tracks: Sales / Variable Ops (ALL), Sales / Variable Ops (Data & Analytics), Sales / Variable Ops (Lead Handling)

Speaker(s): John Sevier, CEO, Dealer Advantage BDC

By now, most of us have done copious amounts of research on BDC best practices: ideal call out times; subject lines; proper text etiquette. What metrics are you using to measure the success/failure of these processes and how did you choose those metrics? This session is a deep dive into the most important data you should be tracking on a daily basis. These metrics are the most advanced currently being tracked across our industry. Additionally, John will take you through the rationale behind choosing the metrics that has transformed numerous BDCs into the strongest in the nation. Stop falling into the trap of chasing the next "big" best practice and start inventing them yourself. Once you understand what metrics you should be measuring, you'll understand how "best practices" get created and you'll be able to develop a process unique to your dealership.

Primary Learning Objectives:

• Avoid leading your BDC down the wrong path by learning what metrics you should be measuring.
• Explore different ways these crucial metrics can affect your BDC and understand how you can use this data to refine your processes and maximize your BDC's efficiency.
• Confidently track your KPI's and implement unique best practices that will complement the exact needs of your department.