Digital Dealer Conference & Expo 26

Sessions Speakers Exhibitors Products Press Releases Show Specials Floor Plan Buzz

Now Hiring: How to Fix the Broken Dealership Hiring Process to Get More Applicants & Grow Revenues (Room W204B)

10 Apr 19
2:25 PM - 3:15 PM

Tracks: Dealer Ops & Management – ALL, Dealer Ops & Management (Hiring / Retention), Sales / Variable Ops (ALL), Sales / Variable Ops (Management)

Auto dealerships everywhere are struggling with generating enough quantity or quality applicants for their job openings. Despite this, few dealers have adjusted their hiring methods to improve their results. Most continue posting the same jobs the same way and praying that their results will somehow be different. First, see a brand-new study done using the application & hiring data of more than 30 auto dealerships, revealing the best sources of applicants & how to attract more of them with a new framework for successful hiring. This framework, called Hiring Optimization, leaves behind old HR practices and instead adapts SEO and marketing principles to attract qualified applicants.

In this session, you'll learn how to re-think the hiring process, how to build job seeker personas, how to write better job ads with better keywords to drive greater interest, tactics for maximizing job boards, improving application completion rates, and creating screening questions to reveal the very best applicants.

Primary Learning Objectives:
  • Learn how to save money by getting the most out of job boards like Indeed, CareerBuilder, etc. 
  • Understand why the #1 source for hires is employee referrals and the importance of spending the time to develop and incorporate employee referral programs into a hiring process.
  • Develop a framework for how to turn your most loyal customers into your most passionate and highest-performing employees.