Digital Dealer Conference & Expo 26

Making Your Data Beautiful: Data Visualizations & Data Storytelling (Room W204A)

09 Apr 19
2:30 PM - 3:20 PM

Tracks: Marketing & Advertising - ALL, Marketing & Advertising (Data & Analytics)

Data can be messy. Make your data beautiful with the right visualizations. What is data visualization and what makes a good data visualization? How does the psychology of color factor into the story you are trying to tell? What are the benefits of data visualizations for agencies? This session will help you to understand these and how to communicate your value through data visualization.

Primary Learning Objectives:

  • Learn about the benefits of data visualization and the various graph types to use.
  • Explore the psychology of color and how it impacts the message/points you're trying to convey.
  • Understand the benefits of data visualizations.
Click here to watch a short teaser video to learn more!