Digital Dealer Conference & Expo 26

Sessions Speakers Exhibitors Products Press Releases Show Specials Floor Plan Buzz

Driving Visibility Through Immersive Online Merchandising (Room W204C)

10 Apr 19
1:20 PM - 2:10 PM

Tracks: Marketing & Advertising - ALL, Marketing (Emerging Trends / Disruptors), Sales / Variable Ops (ALL), Sales / Variable Ops (Data & Analytics)

Vehicle merchandising that included photos and video were the first steps in differentiating your dealership online. Now, your customers require more from online merchandising to continue down the buying path. This session will cover new immersive merchandising experiences that are entering the automotive space. You'll learn about best practices and gain insight into providing higher levels of engagement and transparency that customers need to quickly make more informed buying decisions.

Primary Learning Objectives:

  • Identify the evolving technology and media trends quickly transforming the way shoppers interact with information and make buying decisions.
  • Understand the behavior consumers are displaying in their shopping tendencies to be able to market to their preferences and encourage buyer enablement.
  • Learn how to utilize reporting and tracking to measure merchandising success and identify areas of improvement.