Did you know that over a third of all digital spend is usually wasted on strategies that don't generate results? Even P&G earlier this year announced that "too much digital ad spending is a waste," cutting back $200M in spend due to poor management. Due to a lack of knowledge and understanding of the digital industry, the car dealership space has long suffered from this issue - with advertising spend being misappropriated, results not being tracked and performance not being evaluated.
In this session, Alex Melen will cover the best digital strategies that combine SEO and PPC to generate long-lasting results. Alex will share case studies that reveal the measures used by various dealerships that have led to their success, along with never-before-published Google tips to generate real results for your dealership.
Primary Learning Objectives:
- Learn integrated digital strategies that generate results for your dealership.
- Explore SEO strategies, including unpublished techniques from Google.
- Learn how to use data and machine learning to create successful PPC campaigns.