Digital Dealer Conference & Expo 26

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Will the Real In-Market Shopper Please Stand Up? -- How to Deploy Data to Better Predict Who Is and Will Be In-Market and Create a Game Plan to Put Customers in Shopping Mode (Room W204C)

09 Apr 19
9:00 AM - 9:50 AM

Tracks: Marketing & Advertising - ALL, Marketing & Advertising (Data & Analytics), Marketing & Advertising (Traditional), Sales / Variable Ops (ALL), Sales / Variable Ops (F&I), Sales / Variable Ops (Lead Handling), Sales / Variable Ops (Pre-Owned)

The key to finding customers who are about to be in-market is to bring the power of data to a local, relevant and actionable level. Dealers who successfully integrate the right data tools into their marketing mix are reaching customers more efficiently, creating more compelling marketing messages and most importantly – closing more sales. Typical dealers get 41 percent of their customers from the five closest zip codes to their stores. Dealers implementing the right data tools are often seeing sales rise to 51 percent in their local zip codes. Powerful data tools – that are easy to implement – can make every campaign smarter and will help dealers find, reach, and retain the real in-market shoppers. This presentation will give you the building blocks to get started.

Primary Learning Objectives:

  • Identify which demographic and psychographic segments are relevant for your local market.
  • Deploy data segments to better predict who is or will be in-market.
  • Link and enhance your own database to find out when life events or vehicle incidents put your existing customers into shopping mode.