Digital Dealer Conference & Expo 26

Using Data to Provide a Personalized Shopping Experience -- Convert More Buyers with Personalized Interactions in Both Your Digital & Physical Showrooms (Room W202B)

11 Apr 19
11:10 AM - 12:00 PM

Tracks: Marketing & Advertising - ALL

Consumers today spend the vast majority of their time in digitally personalized environments like Netflix, Amazon and even Walmart.com. While many companies are providing consumers with hyper-personalized online experiences, dealers are behind the curve. Often, dealership websites provide the same experience to consumers whether they are a 16-year-old first-time driver or a 65-year-old retiree. In this presentation, digital marketing and merchandising expert Devin Daly will show dealers how they can use their own proprietary first-party website data to create personalized digital experiences that will convert more buyers.

Primary Learning Objectives:

• Learn what data and information you need to collect on your own dealership website that can be analyzed and used to provide a tailored experience for each visitor.
• Engage with your online shoppers by offering them interactive tools that put them in control and provide customized product details based on their personal preferences.
• Understand shopper behavior and create a more personalized experience for your consumers with targeted ads and recommendations.