Digital Dealer Conference & Expo 26

It's Time to Call Bull$h!t -- How Vendors, Inventory Portals & Other Holes in the Dealer"Ship" Are Leaking More Than Just $$ (Room W202C)

10 Apr 19
1:20 PM - 2:10 PM

Tracks: Marketing & Advertising - ALL, Marketing & Advertising (Data & Analytics), Marketing & Advertising (Traditional), Marketing (Emerging Trends / Disruptors)

When Slick Willy Sutton was asked why he robbed banks, Sutton famously stated: “I rob banks because that’s where the money $ is." Snake oil solutions being sold to dealerships may not be the same as a bank robbery, but I'd bet if Willy could've been reincarnated he would have chosen the life of a vendor in the automotive vertical. Why? Because he would've eventually died peacefully on his yacht in the Mediterranean with his shelves covered by awards from his peers. Whether its conquest email and direct mail companies, worthless IP lists or vendors secretly capturing website lead forms and DMS data fraudulently claiming credit for sales at your dealership, this session will give you all the tricks we've uncovered. From vendors buying junk traffic funneling it to your website as  VDP views to the use of $5.00 bot scripts to inflate your website's metrics in Google Analytics. Automotive vendor fraud has never been more rampant and we will show you how to spot, then stop these scams.

Primary Learning Objectives: 

• Understand the eight different types of fraud across the vendor space.
• Discover how your CRM and DMS are being exploited, leveraged by your competitors and the "data" is being sold.
• Learn how to spot and stop email blast and VDP fraud from siphoning off your precious ad spends.