As automotive digital marketers, we find ourselves at the intersection of two incredibly fast-moving and dynamic worlds. Our industry’s rules are always changing, yet the most successful dealers are able to anticipate and adapt to these shifts in order to consistently outperform their competitors.
How are the top dealerships in the world able to stay ahead of the game? Join Justin Cook, executive vice president at C-4 Analytics, at Digital Dealer 26, where he will reveal the five central strategies that have helped leading dealers to increase their market share, even as demographics, buying habits, and marketing continue to change.
By attending this tell-all seminar, you’ll learn that while the application of these five core fundamentals of marketing have changed, the fundamentals themselves have not. Regardless of the size of your dealership or market, there are tried-and-true rules you have to follow.
Primary Learning Objectives:
- Learn how the top dealerships in the world are able to consistently abide by five core marketing fundamentals, even as the industry and market around them change.
- Learn why these fundamentals apply to every dealer in every market, from low-volume dealers in rural areas to some of the highest volume dealers in the most populous areas in the U.S.
- Learn how these fundamentals will be applied to the best, most aggressive digital marketing strategies in 2019 and beyond, even as markets shift and dealers gain access to increasingly complex sets of data.