This workshop is a crash course in data quality, using that data to personalize your marketing, and understanding data and online behavior that leads to sales in your dealership. We will focus on how you can find simple ways to use data to know your customer better and know what online behaviors show they are getting ready to buy. The best marketers today know everything about their customers -- whether they are expecting a child, what books they read, what food they eat, even what else they are shopping for online and what these buying signals mean for your dealership. This may seem complicated, but it's not -- it's available and attainable for you today. Learn why you should be investing in understanding the data and what results it can deliver for you.
Primary Learning Objectives:
- Identify the top steps to effective data and personalization marketing strategy for your dealership.
- Create a list of questions to ask your marketing partners to ensure alignment of your dealership’s marketing goals.
- Define behaviors and triggers that show that shoppers are getting ready to turn into buyers.